Dear Readers. It’s been several weeks since my last post as I’ve been busy redesigning the site…And my day job! Thank you to WooThemes and to the many tutorial sites, wikis, and forums for supporting a non-programmer/designer in creating a unique site. Lots of content on the way including video tuts, digital marketing thoughts and insights and more. Stay tuned!
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A Nielsen report Global Faces and Networked Places, tracks the shift in consumer behaviour and the emerging growth in popularity of social networks. The Nielsen study measured online activity in the USA, Brazil, United Kingdom, France, Germany, Italy, Spain, Switzerland, Japan and Australia.
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CBS is running a full court press on offering ways for viewers to watch their favourite team make it all the way in this year’s NCAA March Madness. Once again, they’re offering free live streaming access to all games through NCAA March Madness on Demand complete with game highlights, historical video clips and an interactive bracket so you can track your team picks throughout the tourney.
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Nearly 4,000 cities in 88 Countries participated in Earth Hour showing their support for mother nature by turning off the lights. The aim of the event was not just to create a symbolic act of a drop in electricity usage for 60 minutes but to create a global movement of a billion people.
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Research from DoubleClick’s Creative Insights on Rich Media report analyzed advertisers using DoubleClick Rich Media ads from January 2008 – July 2008. It suggested that larger creative sizes yield higher click-through rates.
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