According to Nielsen, 98.7 million U.S. viewers tuned into watch Super Bowl XLIII making it the most-watched Super Bowl ever and second most-viewed television broadcast of all-time.
64 advertisements were aired in total by NBC throughout the big game.
Most-liked ad and most recalled ad was Budweiser’s spot featuring a Clydesdale competing with a Dalmatian in a game of fetch.
Budweiser and Pedigree aired ads that hit home with women on an emotional level. Men favoured the slapstick humour of Doritos and Pepsi.
DVR Households averaged 36.4 million viewers, a 28% increase over last year’s game.
Nielsen’s Monitor Plus Super Views lists all advertisers and their creative for all Super Bowls from 1999-2009 inclusive.
Just how effective were the Super Bowl ads price tag of $3 million in driving online traffic?
Hitwise measured the change in market share of visits of Super Bowl advertisers on game day February 1, 2009 compared to the previous day, January 31, 2009. The trailer for the 4th instalment of the Fast & Furious resulted in the highest boost in visitor traffic share, climbing 85700% over the previous day. Movie trailers for Angels & Demons and Transformers 2 also made the list at number two and nine respectively.
Free Breakfast Gets People Clicking
Denny’s ad for its free grand slam breakfast caused its portfolio of search terms to rise 1836% for the week ending February 7, 2009 compared to the previous week. The ad drove tons of offline traffic to Denny’s locations, with people lining up around the corner the morning after the Super Bowl for their free ticket meal.
Controversy and TV Tie-In with Internet Only Ad Ending a Successful Tactic
Go Daddy has created controversy in recent Super Bowl ads and didn’t disappoint this year with its parody of the congressional hearings into steroid use in baseball and Danica Patrick’s shower scene. Its steamy ads saw its search share rise 413% over the previous week and was partly driven by its tie-in to view its internet only ending of its Super Bowl commercials. A clever tactic that has proven successful in its recent Super Bowl ad campaigns.
