For many, watching the Super Bowl ads is an event in and of itself. This year, there were several ways for Super Bowl viewers to watch and rate their favourite ads.
The Ad Blitz channel on YouTube allowed viewers to vote until February 4, 2009. Ad Blitz has received over 3.4 million channel views to date.
Top Ads:
1. Free Doritos
2. E*Trade Singing Baby
3. CareerBuilder.com
4. Pepsi Max – I’m Good
5. Power of the Crunch – Doritos
Fanhouse, a property of AOL, broke down Super Bowl ads by quarter and allowed users to comment on the ads. Seems the audience favours Budweiser with all three of its ads, The Fetch, Horse Love, and Clydesdale taking the top three spots.
Thummit gave viewers the opportunity to express their opinions by assigning positive, neutral, and negative thumb signs to comments from users. What’s interesting here is that they were able to integrate real-time opinions gathered from Twitter by analyzing tweets. The Bridgetone “Hot Item” and Doritos Simple Jack took home the rights for best AdRate 2009 Super Bowl XLIII commercial while both Go Daddy commercials received the worst rating from voters.
My personal favourites from this year’s Super Bowl:
Doritos – “Free Doritos”
This method beats getting your hand caught in the vending machine slot.
Careerbuilder – “Tips”
Phew, I’m glad I don’t sit next to that guy!
Budweiser – “Clydesdale Stick”
I wish my dog could fetch but he’s too smart for that.
