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  • Events

    Posted on June 3rd, 2009

    Written by doron dinovitzer

    Tags

    Site Announcement

    Dear Readers. It’s been several weeks since my last post as I’ve been busy redesigning the site…And my day job! Thank you to WooThemes and to the many tutorial sites, wikis, and forums for supporting a non-programmer/designer in creating a unique site. Lots of content on the way including video tuts, digital marketing thoughts and insights and more. Stay tuned!

  • Social Media

    Posted on April 3rd, 2009

    Written by doron dinovitzer

    Tags

    blogs, Facebook, global audience reach, member communities, nielsen, nielsen global faces and networked places, online activities, Online Trends, Social Media, social networking, studiVZ, wer kennt wen

    Social Networks and Blogs Show Largest Growth – Nielsen Report

    Social Networks and Blogs Show Largest Growth – Nielsen Report

    A Nielsen report Global Faces and Networked Places, tracks the shift in consumer behaviour and the emerging growth in popularity of social networks. The Nielsen study measured online activity in the USA, Brazil, United Kingdom, France, Germany, Italy, Spain, Switzerland, Japan and Australia.

  • Online Trends

    Posted on March 31st, 2009

    Written by doron dinovitzer

    Tags

    cbs sports, iphone app, itunes, jason kint, march madness, mmod iphone application, ncaa, on demand video, online video, Social Media, streaming video, widgets

    CBS Sports Scores Big With NCAA March Madness on Demand

    CBS Sports Scores Big With NCAA March Madness on Demand

    CBS is running a full court press on offering ways for viewers to watch their favourite team make it all the way in this year’s NCAA March Madness. Once again, they’re offering free live streaming access to all games through NCAA March Madness on Demand complete with game highlights, historical video clips and an interactive bracket so you can track your team picks throughout the tourney.

  • Events

    Posted on March 30th, 2009

    Written by doron dinovitzer

    Tags

    canada, carter roberts, earth hour, global change, global movement, global warming, toronto hydro, wwf

    Earth Hour: Turning Off The Lights for a Brighter Future

    Earth Hour: Turning Off The Lights for a Brighter Future

    Nearly 4,000 cities in 88 Countries participated in Earth Hour showing their support for mother nature by turning off the lights. The aim of the event was not just to create a symbolic act of a drop in electricity usage for 60 minutes but to create a global movement of a billion people.

  • Online Advertising

    Posted on March 25th, 2009

    Written by doron dinovitzer

    Tags

    banner ads, banner blindness, click-through, ctr, doubleclick, interaction rate, Online Advertising, online video, rich media

    Does Size Matter? When it Comes to Advertising Bigger May Be Better

    Does Size Matter? When it Comes to Advertising Bigger May Be Better

    Research from DoubleClick’s Creative Insights on Rich Media report analyzed advertisers using DoubleClick Rich Media ads from January 2008 – July 2008. It suggested that larger creative sizes yield higher click-through rates.

  • Events

    Posted on March 23rd, 2009

    Written by doron dinovitzer

    Tags

    conference, crowdsourcing, san francisco, Social Media, web 2.0, web 2.0 expo

    Web 2.0 Expo San Francisco 2009, March 31 – April 3

    Attend the Web 2.0 Expo in San Francisco and harness the power of less. Big ideas don’t need to come from the top down. The technology that popularized the buzzwords Web 2.0, Social Media, and Crowdsourcing was invented by teams from the largest global players to the small underdog startup.

  • Social Media

    Posted on March 21st, 2009

    Written by doron dinovitzer

    Tags

    AIG, Blogosphere, Edward Liddy, Nielsen Buzz Metrics, nielsen online, obama, Social Media, Stephen Colbert, StreamGraph, Twitscape, twitter, wall street

    Twitscape Abuzz About AIG’s Arrogance, Incompetence and Greed

    Twitscape Abuzz About AIG’s Arrogance, Incompetence and Greed

    AIG has become the poster child for the financial bailout. Public outrage over the financial mess came to a head after it was revealed that $165 million would be paid out in bonuses to AIG employees as a retention strategy. The main focus from the White House was on the financial products division that was [...]

  • Online Trends

    Posted on March 18th, 2009

    Written by doron dinovitzer

    Tags

    bear stearns, cnbc, cnn, corporate responsibility, crossfire, economy, financial news, jim cramer, jon stewart, mad money, Online News, rick santelli, stock trading, the daily show, tucker carlson, viral news, viral video, wall street

    Stewart v. Cramer: Brawl Street, Dough Bashing, and the Virality of News Hackery

    Stewart v. Cramer: Brawl Street, Dough Bashing, and the Virality of News Hackery

    Jon Stewart entertains viewers with his crass commentary, experlative filled ramblings, and his ability to not shy away from giving or taking criticism from any direction on The Daily Show. Many Americans are feeling outraged about the economic situation and the actions –or inaction- of Wall Street bankers, CEOs, and financial news pundits alike in [...]

  • Online Trends

    Posted on March 17th, 2009

    Written by doron dinovitzer

    Tags

    amazon, apple ipod, authors, authors guild, copyright law, drm, ebook, ebook reader, harry potter, jeff bezos, jim dale, kanye west, kindle 2, music industry, online books, paul aiken, publishers, tony robbins, writers

    Rekindle Your Love for Reading

    Amazon seems to be bucking the downward trend with its sales increasing 18% to $6.7 billion in Q4 2008. For the full year, earnings rose 36% to $645 million and posted sales of $19.17 billion, an over 25% increase over the previous year. This is in part due to its sales of Kindle which topped [...]

  • Online Advertising

    Posted on March 3rd, 2009

    Written by doron dinovitzer

    Tags

    ad blitz, bridgetone, CareerBuilder.com, Doritos, E*Trade Singing Baby, fanhouse, go daddy, Pepsi Max – I’m Good, Power of the Crunch – Doritos, super bowl ad, thummit, twitter, Youtube

    Online Viewers Vote on 2009 Super Bowl Ads

    Online Viewers Vote on 2009 Super Bowl Ads

    For many, watching the Super Bowl ads is an event in and of itself. This year, there were several ways for Super Bowl viewers to watch and rate their favourite ads.
    The Ad Blitz channel on YouTube allowed viewers to vote until February 4, 2009. Ad Blitz has received over 3.4 million channel views to date.
    Top [...]

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