Dear Readers. It’s been several weeks since my last post as I’ve been busy redesigning the site…And my day job! Thank you to WooThemes and to the many tutorial sites, wikis, and forums for supporting a non-programmer/designer in creating a unique site. Lots of content on the way including video tuts, digital marketing thoughts and insights and more. Stay tuned!
A Nielsen report Global Faces and Networked Places, tracks the shift in consumer behaviour and the emerging growth in popularity of social networks. The Nielsen study measured online activity in the USA, Brazil, United Kingdom, France, Germany, Italy, Spain, Switzerland, Japan and Australia.
CBS is running a full court press on offering ways for viewers to watch their favourite team make it all the way in this year’s NCAA March Madness. Once again, they’re offering free live streaming access to all games through NCAA March Madness on Demand complete with game highlights, historical video clips and an interactive bracket so you can track your team picks throughout the tourney.
Nearly 4,000 cities in 88 Countries participated in Earth Hour showing their support for mother nature by turning off the lights. The aim of the event was not just to create a symbolic act of a drop in electricity usage for 60 minutes but to create a global movement of a billion people.
Research from DoubleClick’s Creative Insights on Rich Media report analyzed advertisers using DoubleClick Rich Media ads from January 2008 – July 2008. It suggested that larger creative sizes yield higher click-through rates.
Attend the Web 2.0 Expo in San Francisco and harness the power of less. Big ideas don’t need to come from the top down. The technology that popularized the buzzwords Web 2.0, Social Media, and Crowdsourcing was invented by teams from the largest global players to the small underdog startup.
AIG has become the poster child for the financial bailout. Public outrage over the financial mess came to a head after it was revealed that $165 million would be paid out in bonuses to AIG employees as a retention strategy. The main focus from the White House was on the financial products division that was [...]
Jon Stewart entertains viewers with his crass commentary, experlative filled ramblings, and his ability to not shy away from giving or taking criticism from any direction on The Daily Show. Many Americans are feeling outraged about the economic situation and the actions –or inaction- of Wall Street bankers, CEOs, and financial news pundits alike in [...]
Amazon seems to be bucking the downward trend with its sales increasing 18% to $6.7 billion in Q4 2008. For the full year, earnings rose 36% to $645 million and posted sales of $19.17 billion, an over 25% increase over the previous year. This is in part due to its sales of Kindle which topped [...]
For many, watching the Super Bowl ads is an event in and of itself. This year, there were several ways for Super Bowl viewers to watch and rate their favourite ads.
The Ad Blitz channel on YouTube allowed viewers to vote until February 4, 2009. Ad Blitz has received over 3.4 million channel views to date.
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