Raging Analytics

• Email Marketing

  Posted on February 5th, 2009

  Written by doron dinovitzer

  Tags

  click rate, Email Marketing, email service provider, epsilon, ESP, mailchimp, open rate, pole positioning, sll, subject line, subject line length

  Shorter Subject Lines Outperform. But Not For The Reasons You May Think

  

  Epsilon recently published a study reaffirming the near universal email marketing adage that shorter subject lines perform better. However, their research indicated that while there is a positive correlation between subject line length (SLL) and open and click rates it may be weaker than is widely believed. Epsilon compiled data from 5 of its retail [...]

• Email Marketing

  Posted on February 2nd, 2009

  Written by doron dinovitzer

  Tags

  b2b, behavioural marketing, business communication, channel marketing, customer engagement, customer expectation, customer experience, email frequency, email list churn, email management, email marketer, Email Marketing, email overload, email preference, email volume, instant messaging, Loren McDonald, Mobile Marketing, mobile usage, online privacy, PPC, rss, silverpop, smartphone, sms, social bookmarking, Social Media, social network, text messaging, trigger marketing, unsubscribe, video conferencing, web 2.0

  Silverpop’s Email Marketing Trends 2009 Presentation.

  Silverpop’s Loren McDonald released a slideshare presentation ‘Email Marketing Trends 2009’ the other week. It focuses on 7 key trends that Silverpop believes will affect Email Marketing in 2009.
  1. Beyond Customer Control – to Customer Expectations
  Customers have come to expect the ability to manage their online profiles and control their online privacy. Customers want [...]

• Email Marketing

  Posted on January 29th, 2009

  Written by doron dinovitzer

  Tags

  can-spam, crm, deliverability, diesel, Email Marketing, from name, gmail, hotmail, privacy policy, roi, subject line, unsubscribe option, Yahoo!

  When A Great Brand (Diesel) Gets Email Marketing Wrong

  Diesel is known for its trendy lines and jean washes. I must admit that half my closet is filled with their brand so it pains me to say that they’ve committed some pretty egregious email marketing sins.

  Two of the biggest factors determining whether someone opens an email is the subject line and from name. The [...]

• Email Marketing

  Posted on November 24th, 2008

  Written by doron dinovitzer

  Tags

  click rates, dma, email deliverability, Email Marketing, email metrics, email subscription, forrester, incentivized sign-up, mailermailer, opne rate, opt-in, retail email marketing, silverpop, spam, subject line

  Compendium of Retail Email Marketing Trends in 2008

  MailerMailer – Email Marketing Metrics Report:

  Email open rates are down from 16.11% in the first half of 2007 to 13.20% in the first half of 2008
  Click rates are down from 3.18% in the first half of 2007 to 2.73% in the first half of 2008
  32.26% of emails open occur within the first two hours

  Download [...]

• Email Marketing

  Posted on November 17th, 2008

  Written by doron dinovitzer

  Tags

  BeRelevant, click rates, click-through, Email Marketing, eMarketer, mailermailer, online marketing, open rates, retail email, subject line

  Consumers Open Email Less. Still Delivers on ROI

  According to a November 2008 study by MailerMailer, fewer consumers are opening email. The average marketing email open rate continued its falling trend dropping to 13.20% in the first half of 2008, compared with 16.11% in the first half of 2007. Click rates also fell, from 3.18% in the first half of 2007 to 2.73% [...]

• Email Marketing

  Posted on June 19th, 2008

  Written by doron dinovitzer

  Tags

  conversion rate, Email Marketing, landing page optimization

  Boost Your Conversion Rate

  The goal of your email campaign may be to generate leads, keep readers informed via newsletters, build customer loyalty or brand awareness. Whatever the goal of the campaign, the premise behind all of these are the same; cause your reader to take action! Writing effective copy and placing clear call-to-actions throughout your email will significantly [...]

• Email Marketing

  Posted on June 19th, 2008

  Written by doron dinovitzer

  Tags

  call to action, conversion rate, Email Marketing, ESP

  8 Do’s and Don’ts For A Successful Email Campaign

  Do include a call to action. Every email campaign should have a clear message whether it’s simply offering a free pdf download or promoting a product or service with a limited time offer. The call-to-action should be easy to identify; ie click here to register; download free pdf on email tip; and should be placed [...]

• Email Marketing

  Posted on June 19th, 2008

  Written by doron dinovitzer

  Tags

  email delivery, Email Marketing, subject line

  5 Tips to Improve Your Open Rates

  When it comes to sending an email campaign the subject line is what readers look at first. It determines if your email will be among those few messages that are read, deleted, or sent to the junk folder.
  Here are a few tips on creating an effective subject line that will get readers to click and [...]

• Follow Me

  

• Recent Posts

  • Site Announcement
  • Social Networks and Blogs Show Largest Growth – Nielsen Report
  • CBS Sports Scores Big With NCAA March Madness on Demand
  • Earth Hour: Turning Off The Lights for a Brighter Future
  • Does Size Matter? When it Comes to Advertising Bigger May Be Better

• Recent Comments

  • Miami Web Designer on Future of Web Apps (FOWA) Miami – Feb. 23-24, 2009
  • Amber Naslund on Web Analytics – 2008 Year in Review…What to Lookout for in 2009
  • One Link that takes 6 months to a Year to see | Refuge Design on Consumers Open Email Less. Still Delivers on ROI
  • katy on Pimp Your Search with Google Chrome
  • katy on Pimp Your Search with Google Chrome

• Tags

  amazon barack obama blogging cnn comscore conversion rate CPC Email Marketing eMarketer Facebook Google google analytics hitwise iphone Las Vegas mccain Mobile Marketing obama online retailer online search trends Online Trends online video PEW Research PPC roi search advertising search engine marketing search marketing search trends sem seo sms Social Media social networking social networks subject line techcrunch text messaging toronto twitter WAA Base Camp wall street web 2.0 Web Analytics Youtube

• Archives

  • June 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • December 2008
  • November 2008
  • October 2008
  • September 2008
  • August 2008
  • July 2008
  • June 2008

• Categories

  • Email Marketing
  • Events
  • Mobile Marketing
  • Online Advertising
  • Online Trends
  • SEO/SEM
  • Social Media
  • Web Analytics

• Blogroll

  • Battellemedia | Searchblog
  • High Rankings Forum
  • Mashable Social Networking News
  • Matt Cutts: Gadgets, Google & SEO
  • Nielsen Connecting the Dots
  • Occam’s Razor | Avinash Kaushik
  • One Degree
  • Search Engine Land
  • SEOmoz Blog
  • Seth Godin Blog
  • TechCrunch