Raging Analytics

• Online Trends

  Posted on March 31st, 2009

  Written by doron dinovitzer

  Tags

  cbs sports, iphone app, itunes, jason kint, march madness, mmod iphone application, ncaa, on demand video, online video, Social Media, streaming video, widgets

  CBS Sports Scores Big With NCAA March Madness on Demand

  

  CBS is running a full court press on offering ways for viewers to watch their favourite team make it all the way in this year’s NCAA March Madness. Once again, they’re offering free live streaming access to all games through NCAA March Madness on Demand complete with game highlights, historical video clips and an interactive bracket so you can track your team picks throughout the tourney.

• Online Advertising

  Posted on March 25th, 2009

  Written by doron dinovitzer

  Tags

  banner ads, banner blindness, click-through, ctr, doubleclick, interaction rate, Online Advertising, online video, rich media

  Does Size Matter? When it Comes to Advertising Bigger May Be Better

  

  Research from DoubleClick’s Creative Insights on Rich Media report analyzed advertisers using DoubleClick Rich Media ads from January 2008 – July 2008. It suggested that larger creative sizes yield higher click-through rates.

• Online Trends

  Posted on March 18th, 2009

  Written by doron dinovitzer

  Tags

  bear stearns, cnbc, cnn, corporate responsibility, crossfire, economy, financial news, jim cramer, jon stewart, mad money, Online News, rick santelli, stock trading, the daily show, tucker carlson, viral news, viral video, wall street

  Stewart v. Cramer: Brawl Street, Dough Bashing, and the Virality of News Hackery

  

  Jon Stewart entertains viewers with his crass commentary, experlative filled ramblings, and his ability to not shy away from giving or taking criticism from any direction on The Daily Show. Many Americans are feeling outraged about the economic situation and the actions –or inaction- of Wall Street bankers, CEOs, and financial news pundits alike in [...]

• Online Trends

  Posted on March 17th, 2009

  Written by doron dinovitzer

  Tags

  amazon, apple ipod, authors, authors guild, copyright law, drm, ebook, ebook reader, harry potter, jeff bezos, jim dale, kanye west, kindle 2, music industry, online books, paul aiken, publishers, tony robbins, writers

  Rekindle Your Love for Reading

  Amazon seems to be bucking the downward trend with its sales increasing 18% to $6.7 billion in Q4 2008. For the full year, earnings rose 36% to $645 million and posted sales of $19.17 billion, an over 25% increase over the previous year. This is in part due to its sales of Kindle which topped [...]

• Online Advertising

  Posted on March 3rd, 2009

  Written by doron dinovitzer

  Tags

  ad blitz, bridgetone, CareerBuilder.com, Doritos, E*Trade Singing Baby, fanhouse, go daddy, Pepsi Max – I’m Good, Power of the Crunch – Doritos, super bowl ad, thummit, twitter, Youtube

  Online Viewers Vote on 2009 Super Bowl Ads

  

  For many, watching the Super Bowl ads is an event in and of itself. This year, there were several ways for Super Bowl viewers to watch and rate their favourite ads.
  The Ad Blitz channel on YouTube allowed viewers to vote until February 4, 2009. Ad Blitz has received over 3.4 million channel views to date.
  Top [...]

• Online Trends

  Posted on March 2nd, 2009

  Written by doron dinovitzer

  Tags

  citizen journalist, gen x, Gen Y, journalism, news consumption, news media, online newspaper, Online Trends, pew news media consumption survey, PEW Research, print newspaper

  News Flash: Paper is Dead

  Growing economic pressures are having a far reaching impact on the newspaper industry. Competition among TV, (satellite) radio, magazines, online news, and citizen journalists have placed seasoned news journalists into the spotlight of this juicy storyline. The complete demise of the newspaper industry has yet to unfold but its story will be written with red [...]

• Online Advertising

  Posted on February 23rd, 2009

  Written by doron dinovitzer

  Tags

  advertising, angels & demons, budweiser, denny's, Doritos, fast & furious, go daddy, hitwise, NBC, nielsen, nielsen monitor plus super views, Online Trends, pepsi, search traffic, search trends, super bowl, super bowl ad, transformers 2

  Super Bowl Ads Drive Search Traffic

  According to Nielsen, 98.7 million U.S. viewers tuned into watch Super Bowl XLIII making it the most-watched Super Bowl ever and second most-viewed television broadcast of all-time.
  64 advertisements were aired in total by NBC throughout the big game.
  Most-liked ad and most recalled ad was Budweiser’s spot featuring a Clydesdale competing with a Dalmatian in a [...]

• Online Trends

  Posted on February 6th, 2009

  Written by doron dinovitzer

  Tags

  alexa, bittorrent, compete, file sharing, geo statistics, isohunt, mapping torrent traffic trends, mininova, online traffic, p2p, the pirate bay, TiAMO, torrent, torrent search, torrentfreak, tracker server, unique visitor

  Pirate Bay Maps Torrent Usage; Torrent Site Traffic Increases

  The Pirate Bay is arguably the most popular torrent search site in 2008 with more than 25 million peers actively sharing files at any given time and over 600,000 torrents in its database.
  Torrent Freak ranks it number 1 based on its Compete and Alexa rankings.
  Unique visitor traffic to the top torrent search sites have seen [...]

• Online Trends

  Posted on February 3rd, 2009

  Written by doron dinovitzer

  Tags

  arizona cardinals, BJ Penn, Georges St. Pierre, google blog, google this site may harm your computer, google trends, gsp, most popular searches, nfl, nfl hall of fame, nfl players, nfl rosters, pittsburgh steelers, search trends, super bowl, super bowl ads, Super Bowl XLIII, superbowl winner, techcrunch, ufc94

  Super Bowl XLIII Completes the Route on Game Day Search Traffic

  On January 31, 2009, the day before the Arizona Cardinals and Pittsburgh Steelers were set to clash on the gridiron in Super Bowl XLIII the anticipation for the players partaking in the event was surely running high. The same feeling however seemed not to be true for the rest of the world. The Super Bowl [...]

• Mobile Marketing

  Posted on January 22nd, 2009

  Written by doron dinovitzer

  Tags

  amazon, customer loyalty, e-commerce, iphone, m-commerce, marketing/pr, microblogging, Mobile Marketing, online retailer, online shoppers, Online Trends, sears, sears2go.com, smm, smo, sms, social marketing, Social Media, social media optimization, social metrics, text messaging, textbuyit, tony hsieh, tweets, twits, twitter, walmart, zappos

  Move over E. Here Comes m-Commerce | Online Retailers Capitalize on Mobile Marketing

  

  Amazon and Sears were quick to capitalize on the potential of m-commerce with Sears launching its mobile optimized site sears2go.com and Amazon launching its ‘TextBuyIt’ service in April 2008. Amazon’s latest innovation, ‘Amazon Remembers’ allows iPhone users to take a picture of a product, the Amazon system will then scan the millions of items in [...]

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