Research from DoubleClick’s Creative Insights on Rich Media report analyzed advertisers using DoubleClick Rich Media ads from January 2008 – July 2008. It suggested that larger creative sizes yield higher click-through rates.
For many, watching the Super Bowl ads is an event in and of itself. This year, there were several ways for Super Bowl viewers to watch and rate their favourite ads.
The Ad Blitz channel on YouTube allowed viewers to vote until February 4, 2009. Ad Blitz has received over 3.4 million channel views to date.
Top [...]
According to Nielsen, 98.7 million U.S. viewers tuned into watch Super Bowl XLIII making it the most-watched Super Bowl ever and second most-viewed television broadcast of all-time.
64 advertisements were aired in total by NBC throughout the big game.
Most-liked ad and most recalled ad was Budweiser’s spot featuring a Clydesdale competing with a Dalmatian in a [...]
Although there hasn’t been a proven ad business model yet, online video consumption is growing at a furious pace and has great potential for marketers to tap into. YouTube has announced partnerships with both CBS and MGM to post full length TV shows and movies on the site.
Other mainstream media networks have already crossed-over into [...]
