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Archive for "SEO/SEM"

  • SEO/SEM

    Posted on February 13th, 2009

    Written by doron dinovitzer

    Tags

    Click Fraud is Heating Up According to Click Forensics

    Click Fraud is Heating Up According to Click Forensics

    Click Forensics SaaS solution measures traffic quality and click fraud across a community of advertising networks by applying data mining techniques to click behaviour to identify outliers.  The Click Fraud Index reports this click data from PPC campaigns across all the leading search engines. The report for Q4 2008 shows that click fraud is on [...]

  • SEO/SEM

    Posted on February 11th, 2009

    Written by doron dinovitzer

    Tags

    click through rate, cost per click, CPC, ctr, efficient frontier, efficient frontier customer index, google content, google search, marketing trend, microsoft live search, msn, paid search, recession, roi, search advertisers, search engine marketing, search marketing, sem, yahoo searh

    Is Search Engine Marketing (SEM) Recession Proof?

    As 2008 came to a close, many businesses were reeling as their stock prices fell, marketing budgets slashed, hundreds of thousands of jobs shed, and continued reports of doom and gloom across nearly all industry sectors. Even Google’s share price wasn’t impervious to the economic crisis. Research from the Efficient Frontier suggests there are some [...]

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