Title: SES Toronto
Location: Toronto
Description: SES Toronto is the digital event for Canadian marketers, corporate decision makers, webmasters and search engine marketing (SEM) specialists, including pay per click (PPC) advertisers and search engine optimization (SEO) consultants. Learn how to optimize your website to boost organic rankings in SERPs, improve conversion rates by measuring ROI, and discussions [...]
The goal of your email campaign may be to generate leads, keep readers informed via newsletters, build customer loyalty or brand awareness. Whatever the goal of the campaign, the premise behind all of these are the same; cause your reader to take action! Writing effective copy and placing clear call-to-actions throughout your email will significantly [...]
Do include a call to action. Every email campaign should have a clear message whether it’s simply offering a free pdf download or promoting a product or service with a limited time offer. The call-to-action should be easy to identify; ie click here to register; download free pdf on email tip; and should be placed [...]
