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Posts Tagged with "CPC"

  • SEO/SEM

    Posted on February 11th, 2009

    Written by doron dinovitzer

    Tags

    click through rate, cost per click, CPC, ctr, efficient frontier, efficient frontier customer index, google content, google search, marketing trend, microsoft live search, msn, paid search, recession, roi, search advertisers, search engine marketing, search marketing, sem, yahoo searh

    Is Search Engine Marketing (SEM) Recession Proof?

    As 2008 came to a close, many businesses were reeling as their stock prices fell, marketing budgets slashed, hundreds of thousands of jobs shed, and continued reports of doom and gloom across nearly all industry sectors. Even Google’s share price wasn’t impervious to the economic crisis. Research from the Efficient Frontier suggests there are some [...]

  • Online Trends

    Posted on January 16th, 2009

    Written by doron dinovitzer

    Tags

    amazon, comparison shopping, comparison shopping engine, cpa, CPC, CSE, doubleclick, e-consultancy, ebay, google base, google shopping, internet retailers, jellyfish, kaboodle, kelkoo, online merchants, online retailers, online shopping, pricerunner, shopping.com, shopzilla, social shopping, twenga, yahoo! shopping

    Comparison Shopping Engines Playing a Bigger Factor in Retailers’ Online Sales

    A recent report published by E-consultancy and sponsored by DoubleClick revealed some interesting research on internet retailers’ use of comparison shopping engines (CSEs). Most of the internet retailers surveyed were based in the UK but the results offer some key insights for other retailers looking to add CSEs to their marketing mix.
    Here are some of [...]

  • Web Analytics

    Posted on October 8th, 2008

    Written by doron dinovitzer

    Tags

    Compete.com, competitive analysis, competitive research, CPC, Google Adwords, KEI, keyword analysis, Keyword Discovery, keyword research, keyword search tool, long-tail keywords, PPC, search analytics, search marketing, search trends, sem, seo, SEO Digger, site rankings, SpyFu, Trellian, WordTracker

    What’s in Your SEM Toolbox?

    If you’re an online marketer, webmaster, SEO/SEM professional, or just interested in boosting your search rankings, than likely you’re constantly searching for web metric tools that will give you that competitive edge. Keyword analysis is essential for building great content that will help you rank better and hopefully get you more link juice.
    Keyword tools can [...]

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