Raging Analytics

• Email Marketing

  Posted on February 5th, 2009

  Written by doron dinovitzer

  Tags

  click rate, Email Marketing, email service provider, epsilon, ESP, mailchimp, open rate, pole positioning, sll, subject line, subject line length

  Shorter Subject Lines Outperform. But Not For The Reasons You May Think

  

  Epsilon recently published a study reaffirming the near universal email marketing adage that shorter subject lines perform better. However, their research indicated that while there is a positive correlation between subject line length (SLL) and open and click rates it may be weaker than is widely believed. Epsilon compiled data from 5 of its retail [...]

• Email Marketing

  Posted on February 2nd, 2009

  Written by doron dinovitzer

  Tags

  b2b, behavioural marketing, business communication, channel marketing, customer engagement, customer expectation, customer experience, email frequency, email list churn, email management, email marketer, Email Marketing, email overload, email preference, email volume, instant messaging, Loren McDonald, Mobile Marketing, mobile usage, online privacy, PPC, rss, silverpop, smartphone, sms, social bookmarking, Social Media, social network, text messaging, trigger marketing, unsubscribe, video conferencing, web 2.0

  Silverpop’s Email Marketing Trends 2009 Presentation.

  Silverpop’s Loren McDonald released a slideshare presentation ‘Email Marketing Trends 2009’ the other week. It focuses on 7 key trends that Silverpop believes will affect Email Marketing in 2009.
  1. Beyond Customer Control – to Customer Expectations
  Customers have come to expect the ability to manage their online profiles and control their online privacy. Customers want [...]

• Email Marketing

  Posted on January 29th, 2009

  Written by doron dinovitzer

  Tags

  can-spam, crm, deliverability, diesel, Email Marketing, from name, gmail, hotmail, privacy policy, roi, subject line, unsubscribe option, Yahoo!

  When A Great Brand (Diesel) Gets Email Marketing Wrong

  Diesel is known for its trendy lines and jean washes. I must admit that half my closet is filled with their brand so it pains me to say that they’ve committed some pretty egregious email marketing sins.

  Two of the biggest factors determining whether someone opens an email is the subject line and from name. The [...]

• Email Marketing

  Posted on November 24th, 2008

  Written by doron dinovitzer

  Tags

  click rates, dma, email deliverability, Email Marketing, email metrics, email subscription, forrester, incentivized sign-up, mailermailer, opne rate, opt-in, retail email marketing, silverpop, spam, subject line

  Compendium of Retail Email Marketing Trends in 2008

  MailerMailer – Email Marketing Metrics Report:

  Email open rates are down from 16.11% in the first half of 2007 to 13.20% in the first half of 2008
  Click rates are down from 3.18% in the first half of 2007 to 2.73% in the first half of 2008
  32.26% of emails open occur within the first two hours

  Download [...]

• Email Marketing

  Posted on November 17th, 2008

  Written by doron dinovitzer

  Tags

  BeRelevant, click rates, click-through, Email Marketing, eMarketer, mailermailer, online marketing, open rates, retail email, subject line

  Consumers Open Email Less. Still Delivers on ROI

  According to a November 2008 study by MailerMailer, fewer consumers are opening email. The average marketing email open rate continued its falling trend dropping to 13.20% in the first half of 2008, compared with 16.11% in the first half of 2007. Click rates also fell, from 3.18% in the first half of 2007 to 2.73% [...]

• Events

  Posted on August 28th, 2008

  Written by doron dinovitzer

  Tags

  Email Marketing, IMC, Internet Marketing Conference, multivariate testing, search marketing, sem, seo, Social Media, Vancouver, Web Analytics

  Internet Marketing Conference – Vancouver

  Title: Internet Marketing Conference 2008
  Location: Vancouver
  Description: The Internet Marketing Conference in Vancouver will give you the tools to analyze web metrics and create actionable responses accordingly. Topics covered at the IMC include:
  • web analytics
  • search engine marketing
  • search engine optimization
  • email marketing
  • social media
  • behavioral targeting
  • multivariate testing
  Internet Marketing Conference Vancouver 2008
  Start Date: 2008-09-11
  End Date: 2008-09-12

• Events

  Posted on August 12th, 2008

  Written by doron dinovitzer

  Tags

  Email Marketing, marketingsherpa email summit

  MarketingSherpa’s Email Summit – Miami

  Title: MarketingSherpa’s Email Summit 2009
  Location: Miami, Florida
  Description:
  • Network with 800 marketing professionals
  • Multi-Track Training
  • Case Studies
  • 4th Annual Email Awards
  MarketingSherpa’s Email Summit
  Start Date: 2009-03-15
  End Date: 2009-03-17

• Events

  Posted on August 12th, 2008

  Written by doron dinovitzer

  Tags

  email insider summit, Email Marketing

  The Email Insider Summit – Park City

  Title: The Email Insider Summit
  Location: Park City, Utah
  Description: The Email Insider Summit is a  unique three-day event where the biggest brands and brightest minds meet on the state of email marketing. The event offers attendees a valuable mix of high-level sessions and networking functions. The Summit fosters lasting community building among marketers, agency executives and [...]

• Events

  Posted on August 12th, 2008

  Written by doron dinovitzer

  Tags

  De Zevende Nationale Email Marketing Conferentie, Email Marketing

  De Zevende Nationale Email Marketing Conferentie – Utrecht

  Title: De Zevende Nationale Email Marketing Conferentie
  Location: Utrecht, Netherlands
  Description: De Nationale Email Marketing Conferentie geeft u inzicht in de ontwikkelingen op het gebied van email marketing.
  Deze editie staat in het teken van: organisatie, realisatie en marketing. Deze drie pijlers zijn onlosmakelijk met elkaar verbonden en bepalen het succes van uw email marketing.
  Email Marketing Conferentie
  Date: 2008-09-04

• Email Marketing

  Posted on June 19th, 2008

  Written by doron dinovitzer

  Tags

  conversion rate, Email Marketing, landing page optimization

  Boost Your Conversion Rate

  The goal of your email campaign may be to generate leads, keep readers informed via newsletters, build customer loyalty or brand awareness. Whatever the goal of the campaign, the premise behind all of these are the same; cause your reader to take action! Writing effective copy and placing clear call-to-actions throughout your email will significantly [...]

• Older Posts Yeah! There are more posts, check them out.

• Follow Me

  

• Recent Posts

  • Site Announcement
  • Social Networks and Blogs Show Largest Growth – Nielsen Report
  • CBS Sports Scores Big With NCAA March Madness on Demand
  • Earth Hour: Turning Off The Lights for a Brighter Future
  • Does Size Matter? When it Comes to Advertising Bigger May Be Better

• Recent Comments

  • Miami Web Designer on Future of Web Apps (FOWA) Miami – Feb. 23-24, 2009
  • Amber Naslund on Web Analytics – 2008 Year in Review…What to Lookout for in 2009
  • One Link that takes 6 months to a Year to see | Refuge Design on Consumers Open Email Less. Still Delivers on ROI
  • katy on Pimp Your Search with Google Chrome
  • katy on Pimp Your Search with Google Chrome

• Tags

  amazon barack obama blogging cnn comscore conversion rate CPC Email Marketing eMarketer Facebook Google google analytics hitwise iphone Las Vegas mccain Mobile Marketing obama online retailer online search trends Online Trends online video PEW Research PPC roi search advertising search engine marketing search marketing search trends sem seo sms Social Media social networking social networks subject line techcrunch text messaging toronto twitter WAA Base Camp wall street web 2.0 Web Analytics Youtube

• Archives

  • June 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • December 2008
  • November 2008
  • October 2008
  • September 2008
  • August 2008
  • July 2008
  • June 2008

• Categories

  • Email Marketing
  • Events
  • Mobile Marketing
  • Online Advertising
  • Online Trends
  • SEO/SEM
  • Social Media
  • Web Analytics

• Blogroll

  • Battellemedia | Searchblog
  • High Rankings Forum
  • Mashable Social Networking News
  • Matt Cutts: Gadgets, Google & SEO
  • Nielsen Connecting the Dots
  • Occam’s Razor | Avinash Kaushik
  • One Degree
  • Search Engine Land
  • SEOmoz Blog
  • Seth Godin Blog
  • TechCrunch