Although there hasn’t been a proven ad business model yet, online video consumption is growing at a furious pace and has great potential for marketers to tap into. YouTube has announced partnerships with both CBS and MGM to post full length TV shows and movies on the site.
Other mainstream media networks have already crossed-over into [...]
According to a November 2008 study by MailerMailer, fewer consumers are opening email. The average marketing email open rate continued its falling trend dropping to 13.20% in the first half of 2008, compared with 16.11% in the first half of 2007. Click rates also fell, from 3.18% in the first half of 2007 to 2.73% [...]
When it comes to shopping, social media leads the way among Gen Y shoppers. eMarketer recently summarized a 2008 study conducted by the Society for New Communications Research for Nuance Communications revealing that nearly 75% of respondents choose retailers and products based on others’ customer care experiences shared online. Consumers found discussion forums, blogs, online [...]
