Compendium of Retail Email Marketing Trends in 2008

MailerMailer – Email Marketing Metrics Report:

Email open rates are down from 16.11% in the first half of 2007 to 13.20% in the first half of 2008
Click rates are down from 3.18% in the first half of 2007 to 2.73% in the first half of 2008
32.26% of emails open occur within the first two hours

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