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Posts Tagged with "mailermailer"

Email Marketing

Posted on November 24th, 2008

Written by doron dinovitzer

Tags
click rates, dma, email deliverability, Email Marketing, email metrics, email subscription, forrester, incentivized sign-up, mailermailer, opne rate, opt-in, retail email marketing, silverpop, spam, subject line

Compendium of Retail Email Marketing Trends in 2008

MailerMailer – Email Marketing Metrics Report:

Email open rates are down from 16.11% in the first half of 2007 to 13.20% in the first half of 2008
Click rates are down from 3.18% in the first half of 2007 to 2.73% in the first half of 2008
32.26% of emails open occur within the first two hours

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Email Marketing

Posted on November 17th, 2008

Written by doron dinovitzer

Tags
BeRelevant, click rates, click-through, Email Marketing, eMarketer, mailermailer, online marketing, open rates, retail email, subject line

Consumers Open Email Less. Still Delivers on ROI

According to a November 2008 study by MailerMailer, fewer consumers are opening email. The average marketing email open rate continued its falling trend dropping to 13.20% in the first half of 2008, compared with 16.11% in the first half of 2007. Click rates also fell, from 3.18% in the first half of 2007 to 2.73% [...]