Silverpop’s Loren McDonald released a slideshare presentation ‘Email Marketing Trends 2009’ the other week. It focuses on 7 key trends that Silverpop believes will affect Email Marketing in 2009.
1. Beyond Customer Control – to Customer Expectations
Customers have come to expect the ability to manage their online profiles and control their online privacy. Customers want [...]
Amazon and Sears were quick to capitalize on the potential of m-commerce with Sears launching its mobile optimized site sears2go.com and Amazon launching its ‘TextBuyIt’ service in April 2008. Amazon’s latest innovation, ‘Amazon Remembers’ allows iPhone users to take a picture of a product, the Amazon system will then scan the millions of items in [...]
There’s been a flurry of activity coming out of the mobile industry lately first with the much fan-fared launch of Apple’s iPhone 3G and app store. Both RIM and Google are making headlines this week with two big announcements.
First, Research In Motion (RIM) announced that they’ll be launching a BlackBerry Application Storefront and BlackBerry Application [...]
Title: CMA Digital Marketing Conference – Toronto
Location: Toronto
Description: The Canadian Marketing Association and Marketing Magazine are bringing together professionals from across the industry to discuss digital strategies. Everything from digital marketing tools, social media marketing, mobile marketing, online trends and more.
Featured speakers include:
Building a Bridge
Rob Master, Director of Media North America, Unilever
Games for Everyone
Ron [...]
The creation of the cell phone has given users portability and ease of access to our most common communication needs. What started as a way to communicate without being tethered to a cord has now exploded into a growing industry. The rise of text messaging and mobile web browsing from business people on blackberry’s to [...]
