A Nielsen report Global Faces and Networked Places, tracks the shift in consumer behaviour and the emerging growth in popularity of social networks. The Nielsen study measured online activity in the USA, Brazil, United Kingdom, France, Germany, Italy, Spain, Switzerland, Japan and Australia.
Growing economic pressures are having a far reaching impact on the newspaper industry. Competition among TV, (satellite) radio, magazines, online news, and citizen journalists have placed seasoned news journalists into the spotlight of this juicy storyline. The complete demise of the newspaper industry has yet to unfold but its story will be written with red [...]
According to Nielsen, 98.7 million U.S. viewers tuned into watch Super Bowl XLIII making it the most-watched Super Bowl ever and second most-viewed television broadcast of all-time.
64 advertisements were aired in total by NBC throughout the big game.
Most-liked ad and most recalled ad was Budweiser’s spot featuring a Clydesdale competing with a Dalmatian in a [...]
Amazon and Sears were quick to capitalize on the potential of m-commerce with Sears launching its mobile optimized site sears2go.com and Amazon launching its ‘TextBuyIt’ service in April 2008. Amazon’s latest innovation, ‘Amazon Remembers’ allows iPhone users to take a picture of a product, the Amazon system will then scan the millions of items in [...]
Here’s a very cool map from oxyweb.co.uk showing the traffic trends of social networks (Socnets) across the world. It details the traffic volume for over two-dozen social networks using data from Alexa. While Alexa data may not be the most reliable, it still offers great insight into geographic trends and site popularity. Tracking the gains [...]
One in five web surfers used Mozilla Firefox in October 2008. Net Applications, a data service that tracks browser usage across the globe reported that usage of Mozilla Firefox topped 20% last month for the first time ever. The open-source browser made popular by techies and those wanting to extend the power of their browser [...]
Title: CMA Digital Marketing Conference – Toronto
Location: Toronto
Description: The Canadian Marketing Association and Marketing Magazine are bringing together professionals from across the industry to discuss digital strategies. Everything from digital marketing tools, social media marketing, mobile marketing, online trends and more.
Featured speakers include:
Building a Bridge
Rob Master, Director of Media North America, Unilever
Games for Everyone
Ron [...]
