Raging Analytics

• Online Trends

  Posted on March 31st, 2009

  Written by doron dinovitzer

  Tags

  cbs sports, iphone app, itunes, jason kint, march madness, mmod iphone application, ncaa, on demand video, online video, Social Media, streaming video, widgets

  CBS Sports Scores Big With NCAA March Madness on Demand

  

  CBS is running a full court press on offering ways for viewers to watch their favourite team make it all the way in this year’s NCAA March Madness. Once again, they’re offering free live streaming access to all games through NCAA March Madness on Demand complete with game highlights, historical video clips and an interactive bracket so you can track your team picks throughout the tourney.

• Online Advertising

  Posted on March 25th, 2009

  Written by doron dinovitzer

  Tags

  banner ads, banner blindness, click-through, ctr, doubleclick, interaction rate, Online Advertising, online video, rich media

  Does Size Matter? When it Comes to Advertising Bigger May Be Better

  

  Research from DoubleClick’s Creative Insights on Rich Media report analyzed advertisers using DoubleClick Rich Media ads from January 2008 – July 2008. It suggested that larger creative sizes yield higher click-through rates.

• Social Media

  Posted on January 26th, 2009

  Written by doron dinovitzer

  Tags

  #inaug09, Apple App Store, barack obama, cnn facebook connect, cnn.com live facebook, Facebook, foxyrpoxy, hotspot shield, hulu, inauguration 2009, iphone, joost, lifehacker, live streaming online video, mashable, online video, streaming video, techcrunch, ustream viewing application, ustream.tv, white house blog

  Inauguration 2009 Recap…#Inaug09

  The anticipation of Barack Obama’s ascendency as the 44th president of the United States of America and the first African-American to reach the highest level of government was overwhelming. Amid economic crisis, U.S. forces still mired in an unpopular war, and uncertainty about the future there was a feeling of change in the air this [...]

• Online Advertising

  Posted on December 6th, 2008

  Written by doron dinovitzer

  Tags

  CBS, eMarketer, Fox, Google, hulu, in stream ads, joost, justin.tv, live streaming video, MGM, mid-roll ads, mogulus, NBC, on demand video, online video, online video advertising, post-roll ads, pre-roll ads, sling, sports illustrated on demand, TDG, Time Warner, user generated content, user generated video, ustream.tv, Yahoo!, Youtube

  The Future of Online Video – Part 2

  Although there hasn’t been a proven ad business model yet, online video consumption is growing at a furious pace and has great potential for marketers to tap into. YouTube has announced partnerships with both CBS and MGM to post full length TV shows and movies on the site.
  Other mainstream media networks have already crossed-over into [...]

• Online Trends

  Posted on December 2nd, 2008

  Written by doron dinovitzer

  Tags

  akamai, cewebrities, chad vader, chocolate rain, cnn, Google, hulu, joost, justin.tv, katy perry, lisa nova, mashable, max haot, mogulus, nielsen buzzmetrics, online video, sling, streaming video, UGC, ustream, will.i.am, Youtube, youtube live

  What Can We Learn from YouTube Live?

  YouTube launched its first ever live concert event last week with roughly 700,000 concurrent viewers tuning in to watch according to stats from Akamai. See TechCrunch’s post about Akamai’s usage stats here. The event featured a blend of real Hollywood celebrities like Katy Perry and Will.i.am and cewebrities like Tay “Chocolate Rain” Zonday, LisaNova and [...]

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