Consumers Open Email Less. Still Delivers on ROI
According to a November 2008 study by MailerMailer, fewer consumers are opening email. The average marketing email open rate continued its falling trend dropping to 13.20% in the first half of 2008, compared with 16.11% in the first half of 2007. Click rates also fell, from 3.18% in the first half of 2007 to 2.73% [...]
