A Nielsen report Global Faces and Networked Places, tracks the shift in consumer behaviour and the emerging growth in popularity of social networks. The Nielsen study measured online activity in the USA, Brazil, United Kingdom, France, Germany, Italy, Spain, Switzerland, Japan and Australia.
CBS is running a full court press on offering ways for viewers to watch their favourite team make it all the way in this year’s NCAA March Madness. Once again, they’re offering free live streaming access to all games through NCAA March Madness on Demand complete with game highlights, historical video clips and an interactive bracket so you can track your team picks throughout the tourney.
Attend the Web 2.0 Expo in San Francisco and harness the power of less. Big ideas don’t need to come from the top down. The technology that popularized the buzzwords Web 2.0, Social Media, and Crowdsourcing was invented by teams from the largest global players to the small underdog startup.
AIG has become the poster child for the financial bailout. Public outrage over the financial mess came to a head after it was revealed that $165 million would be paid out in bonuses to AIG employees as a retention strategy. The main focus from the White House was on the financial products division that was [...]
Title: CMA 2009 National Convention and Showcase Forum
Location: Toronto
Description: CMA’s 2009 National Convention and Showcase Forum will showcase integrated marketing solutions from a network of industry leaders. Attend keynote presentations and sessions on a range of topics including: consumer behaviour & loyalty, digital marketing, branding, social media, direct marketing, word of mouth, and marketing &communication [...]
Silverpop’s Loren McDonald released a slideshare presentation ‘Email Marketing Trends 2009’ the other week. It focuses on 7 key trends that Silverpop believes will affect Email Marketing in 2009.
1. Beyond Customer Control – to Customer Expectations
Customers have come to expect the ability to manage their online profiles and control their online privacy. Customers want [...]
Amazon and Sears were quick to capitalize on the potential of m-commerce with Sears launching its mobile optimized site sears2go.com and Amazon launching its ‘TextBuyIt’ service in April 2008. Amazon’s latest innovation, ‘Amazon Remembers’ allows iPhone users to take a picture of a product, the Amazon system will then scan the millions of items in [...]
Here’s an excerpt from a recent conversation between LinkedIn’s director of ad sales, Steve Patrizi and iMedia Connection’s deputy editor, Michael Estrin.
Steve Patrizi: “It’s important that we don’t just lump all social networks together and assume that the same rules apply to each. Some social networks are specifically designed to facilitate private, intimate conversations, and [...]
Title: CMA Digital Marketing Conference – Toronto
Location: Toronto
Description: The Canadian Marketing Association and Marketing Magazine are bringing together professionals from across the industry to discuss digital strategies. Everything from digital marketing tools, social media marketing, mobile marketing, online trends and more.
Featured speakers include:
Building a Bridge
Rob Master, Director of Media North America, Unilever
Games for Everyone
Ron [...]
Title: WordCamp Toronto 2008
Location: Toronto
Description: Social Media and Blogging experts discuss search engine rankings, content tips that will improve your blog. Meet Matt Mullenweg, founder of WordPress and get a sneak peak at WordPress 2.7.
$25 Registration Fee applies for this event being held at Centennial College’s Progress Campus.
Register for WordCamp Toronto
Start Date: 2008-10-04
End Date: 2008-10-05
