Move over E. Here Comes m-Commerce | Online Retailers Capitalize on Mobile Marketing

Move over E. Here Comes m-Commerce | Online Retailers Capitalize on Mobile Marketing

Amazon and Sears were quick to capitalize on the potential of m-commerce with Sears launching its mobile optimized site sears2go.com and Amazon launching its ‘TextBuyIt’ service in April 2008. Amazon’s latest innovation, ‘Amazon Remembers’ allows iPhone users to take a picture of a product, the Amazon system will then scan the millions of items in [...]